SEO Intelligence Dashboard
Clicks ?Total clicks from Google search results to hydr8.us. Source: Google Search Console (real data, not an estimate). Each click is a real visitor who found you through organic search.
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Impressions ?How many times hydr8.us appeared in Google search results. Source: Google Search Console. Someone saw your listing, even if they didn't click.
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Organic Sessions ?Total website sessions from organic search in the last 28 days. Source: GA4 (Hydr8 main property). This is the visitor count after Google sends them to your site, before they take any action. Use this to measure the size of your organic audience.
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Organic Leads ?Form submissions from organic search in the last 28 days. Source: GA4 form_submit event filtered to Organic Search channel. This is SEO lead generation — every submission is a real prospect Google sent you. Machines are NOT sold direct on the site, so this excludes shop purchases (those are tracked separately below).
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+ -- shop sales
SEO Score ?Empire's overall assessment of hydr8.us SEO health on a 1-10 scale. Based on technical setup, content quality, on-page optimization, and local SEO signals.
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/ 10AEO Score ?Answer Engine Optimization: how well hydr8.us is structured for AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Based on FAQ schema, clear Q&A format, and structured data.
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/ 10Month-over-Month Performance ?Rolling 6-month trend of Clicks, Impressions, and CTR from Google Search Console. Data starts January 2026 (when we began collecting); once we pass month 7, the oldest month drops off so the chart always shows the most recent 6. Bar heights are normalized per visible month so all three series are comparable at a glance. Under each month is the month-over-month delta, with net clicks as the headline number (the metric RJ asked for when impressions and CTR move in opposite directions). The dashed orange line on CTR bars marks the B2B organic average of 1.5% so CTR reads as "below benchmark" or "at benchmark" instead of an unmoored number. The current month shows month-to-date and its delta populates once the month closes.
--Share of Voice ?% of total search visibility owned by each brand across our tracked keyword universe. Computed as: sum(search volume × CTR-at-position) per domain, divided by total market visibility. This is the senior-marketer board-level metric — it tells you "of all the searches our customers do, what % of the time do they see Hydr8 vs each competitor?" Higher = winning the category.
--Keyword Rankings
| Keyword ?The search term being tracked. | Position ?Where hydr8.us ranks in Google search results for this keyword. 1 is the top spot. Color-coded: green (1-10), yellow (11-20), orange (21-50), red (50+). | Change ?How many positions the ranking moved since the last weekly scan. Green = improved, red = dropped. | Volume ?Estimated monthly Google searches for this keyword. Higher volume = more potential traffic. | CPC ?Cost Per Click: what advertisers pay for one click on a Google ad for this keyword. Higher CPC signals stronger commercial intent. | URL ?The hydr8.us page that currently ranks for this keyword in Google. |
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Top Search Queries ?The actual queries people type into Google that bring them to hydr8.us. Source: Google Search Console (real data, last 28+ days). These are the words your customers use — read them carefully, they tell you what content to write next.
| Query | Clicks | Impressions | CTR | Avg Position |
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Top Lead-Generating Organic Pages ?Pages that brought in organic traffic AND generated form submissions in the last 28 days. For each row: how many organic visitors landed there, how many submitted a form (real lead), the lead rate, and the top GSC queries that brought them. Use this to figure out what content is generating leads — then write more like it. Excludes shop purchases.
Strategy view| Landing Page | Organic Sessions | Leads | Lead Rate | Top GSC Queries Driving Traffic |
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Local Map Pack ?Where Hydr8 ranks in the Google Maps 3-pack for local searches near each location. The Map Pack converts ~10x better than regular organic results because users searching with local intent are ready to act. Position 1-3 = appears in the top map pack. Lower is better.
Updated weeklyAI Source Citations ?Sessions where the traffic source is an AI answer engine: ChatGPT, Perplexity, Claude, Gemini, Copilot. This is the REAL Answer Engine Optimization metric — pages cited by LLMs that referred actual visitors. Watch this number grow as AEO becomes a meaningful traffic channel.
Content Gap: Canteen vs Hydr8 ?Keywords that Canteen.com ranks for (page 1-2) that Hydr8 doesn't rank for at all. Each row is a content opportunity — write a page targeting this keyword and you can directly compete for traffic Canteen currently owns. Sorted by search volume. Use this list to plan blog content + service landing pages. Source: DataForSEO domain intersection.
--Site Health ?Total 404 errors and the top broken URLs from the last 28 days. Source: GA4 404_error event. Each broken link is a missed opportunity — Google may downrank the site, and visitors hit dead ends. Fix the biggest offenders first by setting up 301 redirects in WordPress (Redirection plugin).
--Competitor Positions
Position in Google for each target keyword. Lower = better.