SEO Intelligence Dashboard
Applies to the performance numbers and Site Health total below. Detail tables in Working Detail state their own windows. Property split uses page-attributed Search Console data.
Performance
Clicks ?Visitors who clicked through to hydr8.us from Google search results in the selected period. Source: Google Search Console, canonical property totals (real data, not an estimate).
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Impressions ?How many times hydr8.us appeared in Google search results in the selected period. Source: Google Search Console, canonical property totals.
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CTR ?Click-through rate: of the times Hydr8 appeared in search results, the percentage that turned into a visit. B2B organic average is about 1.5%.
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B2B avg ~1.5%
Organic Sessions ?Website sessions from organic search in the selected period. Source: GA4 (Hydr8 main property), daily data. The size of the organic audience after Google sends them to the site.
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Organic Leads ?Lead-gen form submissions from organic search in the selected period (login, cart, search and support forms excluded). Source: GA4, daily data. Every one is a prospect Google sent us. Machines are not sold direct on the site, so shop purchases are tracked separately below.
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+ -- shop sales
Empire Scores
SEO Score ?Empire's overall assessment of hydr8.us SEO health on a 1-10 scale, re-rated only when shipped work is verified. Based on technical setup, content quality, on-page optimization, and local SEO signals.
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AEO Score ?Answer Engine Optimization: how well hydr8.us is structured for AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Based on FAQ schema, answer blocks, freshness, and structured data.
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Month-over-Month Performance ?Monthly trend of Clicks, Impressions, and CTR from Google Search Console canonical totals. Bar heights are normalized per metric (each color scales to its own max), so compare a color across months, never colors against each other. Absolute values are labeled above each bar. Months with incomplete data render striped with a PARTIAL badge and no delta. The dashed line on CTR bars marks the 1.5% B2B organic average.
--Market Position
Competitor Positions ?Where each brand ranks in Google for our 10 head keywords. Lower number = higher on the page. Blank means not in the top 100. This is a weekly snapshot, not a period metric.
Target-Keyword Visibility ?Directional share-of-visibility across the 10 head keywords above, weighting each brand's position by that keyword's search volume and an estimated click-through rate. A small tracked set, so treat direction and gap, not decimals, as the signal.
--Needs Attention
Site Health (404s) ?Visits that hit a missing page (404) in the selected period, across all traffic sources. Each is a dead end for a visitor and a negative signal to Google. Fixed with 301 redirects in WordPress.
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AI Visibility ?Sessions referred by AI assistants (ChatGPT, Perplexity, Claude, Gemini, Copilot) in the selected period. The real Answer Engine Optimization scoreboard; small today, watch it grow.
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Audit Checklist ?Empire's hand-maintained SEO audit of hydr8.us. Full list with notes is in Working Detail below.
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Working Detail
Operator material: research tables and full lists. Each states its own data window.Broken URLs (404 detail)
Top Lead-Generating Organic Pages
Pages that brought organic traffic and the form submissions attributed to them. "Related queries" are an approximate match of site-wide search queries to the page slug, not measured attribution (the Search Console to GA4 link needed for true per-page queries is still pending).
| Landing Page | Organic Sessions | Lead Form Submissions ?Count of lead-gen form_submit events in sessions that landed on this page (an event count, not unique people). | Lead Rate | Related Queries (approximate) |
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Top Search Queries
| Query | Clicks | Impressions | CTR | Avg Position |
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Keyword Rankings
| Keyword ?The search term being tracked (from DataForSEO's index of keywords hydr8.us ranks for). | Position ?Where hydr8.us ranks in Google for this keyword. 1 is the top spot. Green 1-10, yellow 11-20, orange 21-50, red 50+. | Change ?Positions moved since the previous scan (scan dates can be more than a week apart). Green = improved. | Volume ?Estimated monthly Google searches for this keyword. | CPC ?Cost per click advertisers pay for this keyword. Higher = stronger commercial intent. | URL |
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